Brand Strategy and Management for Law Firms

von: Sean Larkan

Ark Group, 2012

ISBN: 9781908640543 , 198 Seiten

Format: ePUB

Kopierschutz: Wasserzeichen

Windows PC,Mac OSX für alle DRM-fähigen eReader Apple iPad, Android Tablet PC's Apple iPod touch, iPhone und Android Smartphones

Preis: 230,00 EUR

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Brand Strategy and Management for Law Firms


 

An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Managing Partner's Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm's most invaluable asset. Specifically, this report will help you to: Understand the key elements of personal brands, firm brand, and the employment brand - and how they relate to each other; Align your brand strategy with your overall firm strategy, vision and values; Realise the importance of brand names, icons or logos, design and aesthetics; · Understand the key brand considerations when using online channels - websites, blogs, LinkedIn, Twitter and Facebook; · Create a customised brand stress-test and make improvements to strengthen your firm's brand accordingly and ensure its success; · Get partners and staff on board to support and grow your brand; and · Avoid brand mistakes and overcome the common challenges - including recommended steps for managing your brand before, during and following a merger. · Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more... They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.

Sean Larkan BA LLB MBA MPh CMC is a partner in Edge International, the leading specialist consultancy to the global legal profession. He specialises in assisting firms and legal entities with strategic issues including growth, market penetration and dominance, governance and structuring, mergers, and all activities necessary for strategy implementation and getting results. He is responsible for devising the Edge International vision and strategy as well as its brand strategy, and drives their implementation for Edge. He is a former commercial/tax lawyer, is MBA-qualified, an accredited Human Synergistics practitioner and is an internationally-accredited Master Coach.