The Long Tail of Tourism - Holiday Niches and their Impact on Mainstream Tourism

von: Alexis Papathanassis

Gabler Verlag, 2011

ISBN: 9783834962317 , 220 Seiten

Format: PDF, OL

Kopierschutz: Wasserzeichen

Windows PC,Mac OSX Apple iPad, Android Tablet PC's Online-Lesen für: Windows PC,Mac OSX,Linux

Preis: 71,39 EUR

Mehr zum Inhalt

The Long Tail of Tourism - Holiday Niches and their Impact on Mainstream Tourism


 

Acknowledgements

6

Editor’sForeword

7

Table of Contents

9

1.0 Thelongtailoftourism

11

1.1 TheTourismgrowthparadox

11

1.2 Theemergenceofatourismlongtail?

12

1.3 Thetourismlongtailanditsimplications

14

1.4 Thestructurallogicandrationaleofthisbook

15

1.5 References

15

2.0 Darktourism

17

2.1 Introduction

17

2.2 Marketfocus:Darktourism‘shades’,classificationsand motives

18

2.3 Demandexpectationsandrelevanttrends

19

2.4 Supplierlandscape

20

2.5 Conclusion

23

2.6 References

24

2.7 Recommendedreading

25

3.0 Sextourism

26

3.1 Introduction

26

3.2 Marketfocus:Howdoesthemarketforsextourismworkand whereisitmainlylocated?

27

3.3 Supplierlandscape:Howdoesthesourcemarkethandlethe demandforprostitutionfromincomingtourist?

30

3.4 Conclusions&outlook

31

3.5 References

32

3.6 Recommendedreading

33

4.0 Agro rtourism

34

4.1 Introduction:Whatisagro rtourism?

34

4.3 Supplierlandscape

36

4.4 Conclusions&outlook:Whatdoesthefutureholdforagro r tourism?

39

4.5 Futurescenario

41

4.6 References

42

4.7 Recommendedreading

43

5.0 Visitingfriends&relatives(VFR)

44

5.1 Introduction:Developingadefinition

44

5.2 Marketfocus:Particularitiesofaheterogeneousmarket

45

5.3 Supplierlandscape:Destinationsandhostsasimportantparts ofabig supply‘cake’

47

5.4 Conclusions&outlook

50

5.5 References&recommendedreading

52

6.0 Religioustourism

54

6.1 Introduction

54

6.2 Marketfocus

55

6.3 Supplierlandscape

59

6.4 Conclusions&outlook

62

6.5 References

64

6.6 Recommendedreading

65

7.0 Health&medicaltourism

66

7.1 Introduction

66

7.2 Healthtourism

67

7.3 Medicaltourism

71

7.4 Conclusions&outlook

74

7.5 References

75

7.6 Recommendedreading

76

8.0 Shoppingtourism

77

8.1 Fromaminormattertothemainexperience?

77

8.2 Marketfocus:Demandinvestigations

78

8.3 Supplierlandscape

80

8.4 Conclusions&futureperspective

82

8.5 References&recommendedreading

83

84

84

9.0 Sport&extremetourism

85

9.1 Introduction

85

9.2 Marketfocus

86

9.3 Supplierlandscape

89

9.4 Conclusions&outlook

91

9.5 References

93

9.6 Recommendedreading

94

10.0 Militarytourism

95

10.1 Introduction

95

10.2 Marketfocus

96

10.3 Supplierlandscape

97

10.4 Conclusions&outlook

100

10.5 References

102

11.0 Spacetourism

103

11.1 Introduction

103

11.2 Marketfocus

104

11.3 Supplierlandscape

106

11.4 Conclusions&outlook

108

11.5 References

109

11.6 Recommendedreading

110

111

111

12.0 Divetourism

112

12.1 Introduction

112

12.2 Marketfocus

113

12.3 Supplierlandscape

116

12.4 Conclusion&outlook

119

12.5 References

120

12.6 Recommendedreading

121

13.0 Ecotourism

122

13.1 Introduction

122

13.2 Marketfocus

124

13.3 Supplierlandscape

127

13.4 Conclusions&futuretrends

131

13.5 References

132

13.6 RecommendedReading

133

14.0 M.I.C.E.

135

14.1 Introduction:M.I.C.E.

135

14.2 Marketfocus

136

14.3 Supplierlandscape

139

14.4 Conclusions&outlook

140

14.5 References

142

15.0 Drugtourism

143

15.1 Introduction

143

15.2 Marketfocus

144

15.3 Supplierlandscape

147

15.4 Conclusions&outlook

149

15.5 References&recommendedreading

151

153

153

16.0 Filmtourism

154

16.1 Introduction:Filmtourism,aproductproducedbymoviesand TV

154

16.2 Marketfocus:Themovieasthebasisofthetargetgroup’s characteristics

155

16.3 Supplierlandscape:Frompassivebenefitingtoactive influencing

157

16.4 Conclusions&outlook:Filmandfilmtourismgohandinhand

161

16.5 References&recommendedreading

163

17.0 Inclusivetourism

164

17.1 Introduction

164

17.2 Marketfocus

165

17.3 Supplierlandscape

167

17.4 Conclusions&outlook

170

17.5 References

173

17.6 Recommendedreading

174

18.0 Armchairtourism

175

18.1 Introduction

175

18.2 Marketfocus

176

18.3 Supplierlandscape

181

18.4 Conclusions&outlook

183

18.5 References

184

18.6 Recommendedreading

187

19.0 Wellnesstourism

188

19.1 Introduction

188

19.2 Marketfocus

189

19.3 Supplierlandscape

190

19.4 Conclusions&outlook

192

19.5 References&recommendedreading

193

20.0 Culturaltourism

194

20.1 Introduction

194

20.2 Marketfocus

195

20.3 Supplierlandscape

197

20.4 Conclusions&outlook

200

20.5 References

201

20.6 RecommendedReading

202

21.0 Educationaltourism

203

21.1 Introduction

203

21.2 Supplierlandscape

204

21.3 Marketfocus

207

21.4 Trends&conclusions

209

21.5 References

211

21.6 Recommendedreading

213

22.0 Revisitingthetourismlong rtail scenario

214

22.1 Synthesisingtourismmicro rtails:Supportforthelong rtail scenario?

214

22.2 Theenemiesof‘democratisation’:Riskandexisting governancestructures

215

22.3 Who’swaggingthetail:Implicationsformainstreamtour operators

217

22.4 Betweenbread rcrumbsandaloaf:Implicationsforspecialists

219

22.5 Aclosingwordonthefuture

220

22.6 References

220